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0551 044 08 69 ekip@racoun.com
25 Ekim 2026 · Racoun

How to Set Up an Online Store: A Step-by-Step Guide

The steps to launching an online store: business model, platform choice, payments and shipping, legal requirements, product content, launch and first sales.

Launching an online store means making the right decisions in the right order: define your business model (B2C, B2B or both), choose a platform (rented package or custom software), prepare your company and invoicing setup, sign payment and shipping agreements, publish the legally required pages, prepare original product content, design a fast mobile-first checkout, set up technical SEO and tracking, and drive the first traffic with ads, social media and email. At Racoun a typical build takes 5–10 weeks.

Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.