Using Google Ads well is less about launching campaigns and more about managing them. Structure the account by goals and product or service groups, tie each ad group to a narrow keyword theme, choose suitable match types, block irrelevant searches with negative keywords, measure conversions and follow a regular optimisation routine.
- Structure: account, campaign (budget, targeting, bidding) and ad group (keywords and ads).
- Match types: broad, phrase and exact; broad match works best with smart bidding and reliable conversion data.
- Bidding: manual CPC, maximise clicks, maximise conversions or target CPA, and value-based bidding with target ROAS.
- Routine: review search terms, budgets, conversion accuracy, asset performance, device and location data and landing pages; evaluate monthly against business goals.
Common mistakes include set-and-forget management, auto-applying recommendations and measuring success by clicks. Racoun manages Google Ads with structured optimisation routines and reports results in a single client panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
