Tyre shops face a few weeks of overflow at each seasonal changeover and quiet months in between. Planning turns that peak from chaos into a managed campaign.
Draw the season calendar in advance: preparation, early booking, peak and close. Early booking matters most, because every customer served before the peak reduces queues and lost sales.
Tyre hotel customers are your most loyal clients. Keep their vehicle, tyre condition and last change date on record, and send personalised reminders before the season, only where commercial message consent and registration are in place.
Prepare your Google Business Profile with updated hours, a working booking link and recent photos, and answer peak-time complaints calmly. Time ad spend around early booking rather than the peak, when capacity is already full.
In quiet months, promote wheel alignment, rim repair, fleet maintenance and free tread checks. Short practical videos on social media, such as reading the production date on a tyre, build trust year round.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
