Meta tags live in the head section of a web page. Visitors do not see them, but search engines, browsers and social platforms read them.
- Title tag: the clickable headline in search results; unique per page and the most important tag for SEO.
- Meta description: the snippet under the title; not a direct ranking factor but it influences clicks.
- Meta robots: instructions such as noindex and nofollow.
- Canonical: indicates the preferred version of duplicate or similar pages.
- Viewport: controls mobile scaling.
- Hreflang: links language and regional versions.
- Open Graph: controls how pages look when shared.
Google ignores the meta keywords tag. Common mistakes include duplicate titles, leftover noindex tags after launch and wrong canonicals. Racoun-built sites let editors manage these fields from the admin panel, and technical SEO audits catch errors on existing sites.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
