B2B stands for business to business: a company sells products or services to other businesses rather than to end consumers. Typical examples are manufacturer to dealer, wholesaler to retailer, supplier to manufacturer and software or professional services sold to companies.
- Decisions are rational and often involve several stakeholders.
- Relationships are long term with repeat orders.
- Prices, discounts, payment terms and credit limits are often customer specific.
- Order volumes are high and documentation matters.
B2B e-commerce moves these relationships to a dealer portal where customers log in, see their own prices, place bulk or repeat orders and track invoices and account balances, usually integrated with ERP. Common mistakes include copying a consumer store, skipping ERP integration and not involving dealers early. Racoun builds custom B2B dealer systems with customer-specific pricing, payment terms and ERP integration on its own platform.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
