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0551 044 08 69 ekip@racoun.com
25 Ekim 2026 · Racoun

What Is B2B E-commerce? Growing Sales with a Dealer Portal

B2B e-commerce means selling online to dealers, wholesalers and business customers. Features, benefits and setup steps of a dealer portal.

B2B e-commerce is selling online to dealers, wholesalers and business customers. Unlike B2C, each customer may have different prices, payment terms and permissions. A good dealer portal offers customer-specific pricing, current accounts and credit limits, quick and repeat ordering, stock and delivery info, order and invoice tracking and ERP integration. It reduces errors, allows 24/7 ordering and frees your sales team to win new dealers.

Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.