Brand positioning defines the place your brand wants to hold in people’s minds relative to competitors: who it serves, in which category, with what core benefit and why people should believe it. Brands can position on price and value, quality and expertise, user, use case or values. Analyse the market, listen to customers, list provable strengths, find the intersection competitors do not own, write a positioning statement and apply it consistently across every touchpoint.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
