Short answer: To run ChatGPT ads for an online store, you prepare a product feed, import it into Ads Manager via a CSV/TXT file, an HTTPS URL or SFTP, and build a feed campaign on top of it. Products that are not updated for about two weeks expire, so automated updates are strongly recommended.
What makes a good feed
A good feed describes each product clearly: a unique ID, a descriptive name, a useful description, price and stock that match the product page, a clean image and a direct product URL. Because ChatGPT ads match on conversation context rather than keywords, concrete descriptions of what a product is and who it suits matter. Check OpenAI’s current documentation for the required fields.
Campaign setup and measurement
Choose the conversion objective with the standard purchase event, set the country (feed campaigns are targeted at country level) and a daily budget (minimum 25 USD for USD accounts). The objective and billing model cannot be changed later. Measure purchases with OpenAI Pixel and Conversions API, deduplicated with a shared event ID. Make sure your product pages match the ad and review the creative enhancements setting, which has been on by default since 30 October 2026.
How Racoun helps
Stores built on Racoun’s own e-commerce infrastructure can generate the feed directly from the platform. Our ChatGPT ads management service covers feed preparation, feed campaigns, tracking and reporting in Racoun Panel.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
