How ChatGPT ads are priced
ChatGPT ads have no fixed price list. Costs are set in an auction, and billing depends on the campaign objective you choose: Views are billed per thousand impressions (CPM), Clicks per click (CPC), and Conversions use optimized CPC or CPM (oCPC/oCPM) based on a single standard conversion event. The objective and billing model cannot be changed after the campaign is created, and choosing Conversions does not mean paying only for sales.
Budgets and bids (as of November 2026)
- Minimum daily budget: 25 USD for USD accounts (15 for EUR and GBP accounts).
- The daily budget is an average: spend can reach twice the daily budget on a given day, but weekly spend never exceeds seven times the daily budget.
- For manual bidding, OpenAI suggests a starting maximum CPC of 3–5 USD as guidance, not a price promise.
- Billing is postpay, charged to your card at threshold amounts.
- First-time advertisers who spend 500 USD earn 500 USD in ad credit until 31 December 2026; check the offer page for current terms.
Plan a controlled test
OpenAI does not guarantee any CPA, CPC or ROAS. Start with a capped test budget, run it for at least four weeks, define stop and scale criteria in advance and judge cost per result rather than cost per click.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
