How to advertise on ChatGPT
Advertising on ChatGPT runs through OpenAI’s self-serve Ads Manager (ads.openai.com). As of November 2026, Turkey has been on the Ads Manager availability list since mid-September 2026, so a company established in Turkey can apply directly. Working with an agency is not required.
Setup in six steps
- Prepare: legal entity details, a payment card (billing is postpay), a policy check, landing pages and a measurement plan.
- Open the account. Business country, currency and time zone cannot be changed later.
- Complete business verification, which can take a few days. New accounts can initially target only their own country.
- Install measurement first: OpenAI Pixel, Conversions API with event ID deduplication, UTM parameters and cookie consent under KVKK.
- Create the campaign (objective and budget; the objective and billing model are fixed once created), then the ad group (bid strategy, context hints, default URL, audience). There are no keywords.
- Upload ads: headline up to 50 characters, description up to 100 characters, a square image of at least 256 px and a destination URL. Review the creative enhancements setting, enabled by default since 30 October 2026.
The first 30 days
Treat the first month as a learning period: verify tracking in week one, refine context hints in week two, test creatives in week three and decide on budget in week four. Always check OpenAI’s current Ads Manager documentation, as the platform changes quickly.
Talk to Racoun: we are based in Istanbul and work with brands across Türkiye. Message us on WhatsApp or email ekip@racoun.com.
