Blog
Notes on brand and digital
Short pieces on strategy, design and performance, written from the work itself.
AI
What is GEO? Brand visibility in the age of AI
People now get a single answer instead of ten blue links. A brand that isn’t named in that answer never enters the shor…
AI
What is llms.txt and how do you write one?
robots.txt tells search engines what they may do; llms.txt tells AI models who you are. They do two different jobs.