0551 044 08 69 ekip@racoun.com

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Brand Management Web Design E-Commerce SEO Social Media Advertising Events & Experiences Video & Animation Technology Racoun Panel All services

Brand Management
From positioning and tone of voice to the logo and the wider brand experience, we build and run your brand as one coher…

Logo & Visual IdentityLogo, colour palette, typography, icon language and u… Brand Strategy & PositioningAudience, competitive map, positioning statement, bra… Packaging & Label DesignShelf impact, compliant label information, material c…
All of Brand ManagementWe step outside the template and grow the brand as a system.

Web Design
We design and build fast, mobile-first, SEO-ready corporate websites where aesthetics, strategy and performance meet.

Corporate WebsiteInformation architecture, design, build and admin pan… Creative WebsiteWe design and build custom websites that leave ready-… Landing & Campaign PagesFast, A/B-ready campaign pages built around a single …
All of Web DesignDesigned for your brand, optimised for your goal.

E-Commerce
We build, launch and run a complete e-commerce stack — storefront, marketplaces, payments, shipping, accounting and rep…

E-Commerce StoreProduct architecture, payment and shipping integratio… Marketplace IntegrationsWe sync your Trendyol, Hepsiburada, N11, Amazon, Çiçe… B2B & Dealer SystemWe build a closed wholesale area with dealer groups, … Marketplace BuildWe build multi-vendor marketplaces with a seller pane… Classifieds & C2C PlatformWe build C2C platforms with a fast posting flow, mode…
All of E-CommerceNot a shop window — a working sales system.

SEO
Technical foundations, content architecture, local visibility and AI optimisation run under one roof — so your brand sh…

Technical SEOCrawl budget, indexing, site speed, Core Web Vitals a… Content SEOWe cluster keywords by search intent, design a conten… Local SEOGoogle Business Profile, map pack visibility, NAP con… E-commerce SEOCategory architecture, product page templates, facete… AI Visibility (GEO)Content, structured data and technical groundwork ali…
All of SEOA brand that can’t be found doesn’t get chosen.

Social Media
From content strategy to publishing, influencer partnerships to reporting, we run your Instagram, LinkedIn and TikTok e…

Social Content ProductionMonthly content calendar, shooting, design, reels edi… Community & Comment ManagementComment and DM handling, a crisis protocol, FAQ flows… Influencer & Partnership ManagementTalent chosen on audience fit, contracts and briefs, …
All of Social MediaWe think outside the box and run the channel.

Advertising
We build and optimise Google Ads, Meta, TikTok and YouTube campaigns — and show in numbers what every unit of spend bro…

Google Ads ManagementSearch, Performance Max, Shopping and YouTube campaig… Meta Ads ManagementAudience architecture, a creative testing loop and Co… Conversion Optimisation (CRO)Heatmaps, session review, form and checkout analysis …
All of AdvertisingWe don’t spend your budget, we invest it.

Events & Experiences
From product launches to international trade fairs: concept, venue, stage design, technical production, travel and on-s…

Trade Fair & Stand DesignConcept, 3D visualisation, production and build super… Launches & Corporate EventsConcept, venue, stage design, guest management, produ… International Events & Trade FairsConcept, venue, production, freight, customs, travel … Congress & Conference OrganisationFrom abstracts and speaker management to accreditatio… Dealer Meetings & RoadshowsDealer and distributor meetings and multi-stop roadsh…
All of Events & ExperiencesWherever the stage goes up, the brand speaks the same language.

Video & Animation
Brand films, motion graphics, 2D/3D animation and social video that put your brand in motion.

Brand Films & Corporate VideoScript, shoot, edit, voice-over and grade — one corpo… Motion Graphics & 3D AnimationExplainer animation, 3D product visualisation, logo a… Social Video ProductionVertical video for Reels, Shorts and TikTok — batch s…
All of Video & AnimationWe think visually and set the story moving.

Technology
Enterprise software, web and mobile systems, cloud infrastructure and cyber security — built and managed end to end und…

Enterprise Software & Web SystemsCustom panels, integrations and high-traffic web and … Cyber Security — RacurityFrom penetration testing to 24/7 SOC monitoring, clou… Cloud, Server & Systems ManagementCloud setup and migration, backup, monitoring, email …
All of TechnologySoftware, infrastructure and security in one team.

Racoun Panel
The system behind everything we do. Content, SEO settings, incoming enquiries and the numbers, on one screen at racoun.…

All of Racoun PanelDon’t ask where the work is — open the panel.
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Home / Blog / Marka

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Marka Yönetimi Yazıları

Articles on brand management: corporate identity, positioning and brand strategy — practical guides and notes from the Racoun team.

All Marka (1) Web (2) Reklam (1) Dijital Medya (1) Yapay Zekâ (2)

Brand

A brand identity is more than a logo

The logo is only the visible face of an identity. The real work is tone of voice, consistency, and building a system th…

12 Ağustos 2026 · 5 min read

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Racoun is a full-service brand agency in Ataşehir, Istanbul: brand management, web design, e-commerce, SEO, social media, ads, events and video from one team.

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Brand Management
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0551 044 08 69
ekip@racoun.com
Atatürk Mah., Sait Cordan Sk. No:10, 34758 Ataşehir / İstanbul, Türkiye
Monday – Friday · 09:00 – 18:00

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